Kellogg?s Fruit Loops, Apple Jacks and Frosted Flakes cereal

Kellogg’s Fruit Loops and Apple Jacks cereals are displayed at an Associated Supermarket on Second Avenue in New York on Thursday, June 14, 2007. Kellogg Co., the largest U.S. cereal maker is under pressure to reduce sugar, fat and calories from its cereals marketed to children. Photographer: Tom Starkweather/Bloomberg News.

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