—Wisk® Teams Up with Designing Spaces for Pimp My Laundry RoomSM Video Contest to Rescue The Laundry Room—

Wilton, CT (March 1, 2010) /PRNewswire/ — Is your laundry room plain and boring or a downright dungeon… more like a place you want to escape from (than to!)? For anyone desperate for a laundry do-over, help is on the way. Beginning March 1, Wisk® Laundry Detergent is teaming up with TV’s Designing Spaces to “pimp-out” one laundry room in dire need of a face-lift as part of Wisk’s® Pimp My Laundry RoomSM video contest.

To save your washed out laundry room, just submit a video of your makeover plea between March 1 and March 29, 2010 at www.Laundryhe.com. The most deserving laundry room and homeowner will win a laundry room makeover including a new Whirlpool® High Efficiency (HE) washer and dryer, a year’s supply of Wisk HE laundry detergent and a guest spot on a special makeover episode of Designing Spaces, scheduled to air this summer.

To bring the makeover magic to life, Wisk is marrying the laundry know-how of Whirlpool’s DreamLaundry® Solutions team led by Bill Thomas with the design sensibilities of Emily Johnston, owner of EJ Interiors, a full-service design firm, and founder of the popular home design website, Material Girls Blog. “I think the laundry room is packed with potential and ready for its close-up,” says Johnston. “From stylish accessories to new appliances, the laundry room provides a great canvas for self-expression in the home and I’m excited to team up with Wisk HE and Whirlpool to encourage people to upgrade their laundry room look.”

According to Wisk, the first step to taking your laundry room from drab to fab is to re-think your laundry routine and Johnston has already done some of the work for you. She’s come up with three new designs to help you find your inner makeover maven. Which one are you?

* Type A All The Way? When you think High Efficiency, it’s not just HE washers and detergents that come to mind. High Efficiency for you means uber (but still stylish) organization. From drying racks to cabinets galore, this concept will ensure your laundry room keeps everything, including your sanity, in check.
* Constantly Connected? Admit it – you love to update your Facebook status. And Tweet. And catch your favorite shows on-the-go. Technology is a part of your life and you don’t have to check it at the laundry room door. This concept is all about keeping you connected – from the flat screen TV to the charger station.
* Livin’ Large Lounge? You like to have a good time while you get things done and doing your laundry is no exception. So, go ahead and have fun – blast some tunes while you load and sit back as you fold. This laundry room is sure to set your pulse – and your spin cycle — racing.

“The Wisk® Pimp My Laundry RoomSM contest is all about inspiring people to think differently about their laundry rooms. The new High Efficiency washing machines are a great place to start. They’re sleek and stylish and can instantly upgrade your space,” said Elisa Gurevich, Wisk Brand Manager. “Just make sure you use HE detergent to get the most out of your HE machine. HE detergents are specially formulated to work with HE machines. Using the wrong detergent can actually harm the machine and can keep your clothes from getting clean.”
Getting Your Laundry Room Ready for its Close-Up

To enter the Wisk® Pimp My Laundry RoomSM contest, consumers are asked to submit a creative and compelling video telling which of Johnston’s laundry room looks, Type A All The Way, Constantly Connected, or Livin’ Large Lounge, best fits their own laundry personality – and why they deserve a laundry room makeover. Videos should not be longer than three minutes and no larger than 100MB. See official rules for contest details.

A panel of judges including Wisk scientists, Emily Johnston, members of the Whirlpool DreamLaundry® Solutions team and the Designing Spaces cast will select the Finalists who will be featured on LaundryHE.com between April 12th and April 19th. The Grand Prize Winner will be chosen by popular ballot so consumers are encouraged to cast their votes at LaundryHE.com. Anyone who logs on and votes for their favorite Finalist will also be automatically entered into a sweepstakes for a chance to win a year’s supply of Wisk HE laundry detergent. Tips from Johnston on how to upgrade your laundry room will also be featured at LaundryHE.com on the site’s Laundry Line blog.

For more information about Wisk’s® Pimp My Laundry RoomSM contest and for full contest rules please visit www.laundryhe.com. You can also learn more about Wisk HE laundry detergent and its availability at Wisk’s Facebook Fan Page.

The Wisk® family of products includes detergent brand laundry detergents that are powerfully formulated to be tough on stains. WISK is available in 2x concentrations in Original Clean, Bleach Alternative, High Efficiency and Citrus Clean, and 3x concentrations in High Efficiency and Eco Energy. WISK has been effectively cleaning clothes for over 50 years and products are available in most food, drug, mass, club and dollars stores. WISK is manufactured by The Sun Products Corporation. For more information, visit www.wisk.com or call 1-800-ASK-WISK.

The Sun Products Corporation headquartered in Wilton, Connecticut, is a leading North American provider of laundry detergent, fabric softeners and other household products. With annual sales of more than $2 billion, the Company’s portfolio of products are sold under well known brands that include all®, Snuggle®, Sun®, Wisk®, Surf®, and Sunlight®. In addition, Sun Products is the manufacturing partner for the majority of retailer brand laundry and dish products in North America. Wisk, ALL, Snuggle Sun Surf, Sunlight and The Sun PRODUCTS CORPORATION logos are registered trademarks of the Sun Products Corporation© 2010 The Sun Products Corp. All rights reserved.

Since the first blog post in 2007, Material Girls Blog (http://www.materialgirlsblog.com) has become the go-to source for all things interior design on the web. Every day, thousands of readers come to Material Girls to read about the latest and greatest from the world of interior design, including recommendations on where to shop, emerging design trends, design-related events and tips of finding the best deals on home décor. The blog is made up of five successful interior designers from around the country and covers the local design scene in five major U.S. cities: Chicago, Dallas, Houston, Los Angeles and New York.

Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances, with annual sales of approximately $17 billion in 2009, 67,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Gladiator, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world. Additional information about the company can be found at http://www.whirlpoolcorp.com.


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